Marketing Specialist

About UsCornerstone Naturopathic Inc. is a well-established multi-disciplinary health clinic located in Upper Tantallon, Nova Scotia. Operating for 14 years, we provide naturopathic services, massage therapy, and osteopathy to our local community and beyond. As we expand our offerings, we are developing online courses to reach a global audience. We are seeking a dedicated Marketing Specialist who will help grow our brand presence and accelerate international course sales in natural health and wellness.Key Responsibilities-Conduct market research to identify global opportunities for natural health courses and products.-Assess competitor strategies, consumer trends, and market demands to inform the marketing strategy.-Develop and implement integrated marketing plans (including online ads, social media campaigns, email marketing, and content marketing) that align with company goals.-Tailor marketing approaches for multiple regions/languages to maximize international reach.-Oversee and coordinate social media platforms, the company website, and other digital channels to maintain consistent brand messaging.-Suggest and implement branding improvements based on audience feedback and market data.-Monitor and analyze key metrics (e.g., website traffic, conversion rates, and campaign ROI) to optimize future campaigns.-Present regular performance reports and market insights to the management team.Qualifications-Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.-Experience: Minimum of 2 years’ proven experience in marketing, digital marketing, or brand management. Experience within health, wellness, or international marketing is an asset.-Language: English-Analytical Skills: Competency in evaluating and interpreting marketing data to identify trends and propose solutions.-Soft Skills: Strong communication, organizational, and teamwork abilities. Comfortable collaborating across diverse departments and cultural backgrounds.

About UsCornerstone Naturopathic Inc. is a well-established multi-disciplinary health clinic located in Upper Tantallon, Nova Scotia. Operating for 14 years, we provide naturopathic services, massage therapy, and osteopathy to our local community and beyond. As we expand our offerings, we are developing online courses to reach a global audience. We are seeking a dedicated Marketing Specialist who will help grow our brand presence and accelerate international course sales in natural health and wellness.Key Responsibilities-Conduct market research to identify global opportunities for natural health courses and products.-Assess competitor strategies, consumer trends, and market demands to inform the marketing strategy.-Develop and implement integrated marketing plans (including online ads, social media campaigns, email marketing, and content marketing) that align with company goals.-Tailor marketing approaches for multiple regions/languages to maximize international reach.-Oversee and coordinate social media platforms, the company website, and other digital channels to maintain consistent brand messaging.-Suggest and implement branding improvements based on audience feedback and market data.-Monitor and analyze key metrics (e.g., website traffic, conversion rates, and campaign ROI) to optimize future campaigns.-Present regular performance reports and market insights to the management team.Qualifications-Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.-Experience: Minimum of 2 years’ proven experience in marketing, digital marketing, or brand management. Experience within health, wellness, or international marketing is an asset.-Language: English-Analytical Skills: Competency in evaluating and interpreting marketing data to identify trends and propose solutions.-Soft Skills: Strong communication, organizational, and teamwork abilities. Comfortable collaborating across diverse departments and cultural backgrounds.

Job Description:On site:- Work must be completed at the physical location. There is no option to work remotely.Responsibilities:Tasks:-Develop communication strategies-Implement communication strategies and programs-Oversee the preparation of public written material-Prepare written material such as reports, briefs, website content-Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter-Publicize activities, workshops, meetings and other events for fundraising or information purposes-Perform administrative tasks-Act as spokesperson for an organization-Answer written and oral inquiries-Assist in the preparation of brochures, reports, newsletters and other material-Co-ordinate special publicity events and promotions-Conduct public opinion and attitude surveys-Gather, research and prepare communications material-Initiate and maintain contact with the media-Prepare and/or deliver educational, publicity and information programs, materials and sessions-Conduct analytical marketing studies-Design market research questionnaires-Develop portfolio of marketing materials-Conduct online marketing, E-commerce and Website promotions-Develop marketing strategies-Maintain and manage digital databaseJob Requirements:Work conditions and physical capabilities:-Fast-paced environment-Attention to detailPersonal suitability:-Efficient interpersonal skills-Organized-Team player-Reliability-Due diligenceWho can apply for this job?The employer accepts applications from:-Canadian citizens and permanent or temporary residents of Canada.-Other candidates with or without a valid Canadian work permit.